Emanuel Macedo de Medeiros, Co-Founder and Global CEO of the Sport Integrity Global Alliance (SIGA), highlighted the need to increase women’s representation in Sports leadership during an interview with Elas com Bola, broadcast by Record News in Brazil, as part of Sport Integrity Action Month 2026.
With Brazil preparing to host the 2027 FIFA Women’s World Cup, Macedo de Medeiros argued that the tournament represents a major opportunity not only to expand women’s participation in football, but also to accelerate their access to leadership and decision-making positions.
He pointed to the persistent gender imbalance in Brazilian sports governance, noting that only one of the country’s 27 state football federations is led by a woman.
Beyond raising awareness, Macedo de Medeiros called for concrete measures, including greater transparency in the composition of sports governing bodies, publicly available criteria for leadership appointments and elections, and measurable targets for progress towards 2030.
He also reaffirmed SIGA’s willingness to work with the Brazilian Football Confederation (CBF), federations and clubs to measure women’s representation in decision-making positions and expand leadership development and mentoring opportunities.
The interview forms part of SIGA’s Sport Integrity Action Month, a global initiative taking place throughout November to mobilise the sports community around good governance, transparency, accountability and meaningful action.
Watch the full interview with Emanuel Macedo de Medeiros on Elas com Bola, Record News:
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ABOUT SIGA
SIGA is the world’s leading organisation for Sport Integrity. We are creating a whole new landscape for the sports industry by delivering independent global rating and certification for world Sport to ensure it is governed and operates under the highest integrity standards: The SIGA Universal Standards.
Funded by our Members, SIGA is a non for profit global independent organisation with one aim: To ensure the sport industry is governed under the highest integrity standards so that the values of sport are protected.
SIGA is the only organisation to bring together sport, governments, academia, international organisations, sponsors, business, rights holders, NGOs and professional services companies, from every region in the world, around a common cause of fostering greater integrity throughout sport.
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