The SIGA Sport Integrity Awards

The SIGA Sport Integrity Awards celebrate organizations and individuals who have excelled in advancing integrity in Sport on a global stage. By honoring those who demonstrate leadership and innovation to drive cultural change, SIGA and its Host Partner, ESTAAD – part of Cityscape Global – unite in a shared mission to recognise and inspire excellence in Sport Integrity.

The inaugural edition was held in November 2025 in Saudi Arabia, the host nation of the FIFA 2034 World Cup, marking the beginning of a three-year cycle at the heart of the Middle East.

This landmark event was a highlight of the Sport Integrity Action Month, a global SIGA initiative that mobilises stakeholders across continents to advance the highest standards of Good Governance, Transparency, and Accountability in Sport.

Download the Awards Brochure

The winners of the 2025 Sport Integrity Awards are:

Media of the Year

Award Winner: Diario AS

In receiving Media of the Year, Diario AS is recognised for its sustained editorial commitment to Sport Integrity, including impactful investigative and feature reporting that exposes corruption, match-fixing, discrimination and abuse while amplifying positive values in Sport. Through initiatives such as its “Sport with Values” and “Women in Sport” content series, a strengthened Code of Ethics for digital Sports journalism, and cross-border collaborations with Integrity-focused organisations, the outlet has demonstrated how responsible, independent media can raise awareness, shape public debate, and drive concrete reforms across the global Sporting ecosystem.

Leader in Sustainability & Innovation

Award Winner: Tottenham Hotspur FC

Tottenham Hotspur FC is honoured as Leader in Sustainability & Innovation for setting a global benchmark in integrating environmental, social, and governance principles into club and event operations. With a fully certified sustainable event management system, publicly reported emissions data, 100 percent renewable electricity at its stadium, and pioneering work on circular economy practices and biodiversity, the club has demonstrated that top-level Sport can be delivered in a manner consistent with climate action, resource efficiency and nature protection. Its community programmes and transparent reporting frameworks further show how sustainability and Integrity can be embedded into a club’s long-term identity and business model.

Marketing Campaign of the Year

Award Winner: Roc Nation Sports

Roc Nation Sports receives the Marketing Campaign of the Year award for its innovative, purpose-driven partnership with the all-electric E1 Series, which positions sustainability, gender equality and Integrity at the core of a new form of water motorsport. By leveraging its unique cultural footprint, creative storytelling, and strong roster of global talent, Roc Nation Sports has helped to communicate E1’s mission as a Sport that champions clean technology, mixed-gender competition and responsible entertainment. The campaign demonstrates how ethical marketing can both protect the reputation of athletes and brands and translate complex Integrity and sustainability messages into accessible, high-impact narratives for fans worldwide.

Sports Organisation of the Year

Award Winner: European Aquatics

European Aquatics is recognised as Sports Organisation of the Year for the comprehensive and evidence-based Integrity reforms implemented since 2023, including the adoption of a robust Integrity Code, the establishment of an independent Integrity Unit, and the integration of these standards into its constitutional framework. Through public financial reporting, democratic governance reforms, and the launch of the Sport Transparency Index, developed with SIGA and co-funded by the European Union, European Aquatics has moved decisively from policy declarations to operational practice. Its SIRVS Bronze certification from SIGA further demonstrates independent validation of its progress in good governance, transparency and accountability.

SIGA ASIA: Sport Event of the Year

Award Winner: AFC Champions League 2024/2025

The SIGA ASIA Sport Event of the Year award goes to the AFC Champions League 2024/2025 for exemplifying the Asian Football Confederation’s mission to deliver competitions that uphold the highest Sporting and ethical standards. Across a diverse region, the AFC Champions League has implemented robust competition regulations, Integrity measures and disciplinary frameworks that safeguard fair play, protect participants and reinforce confidence among fans, clubs and partners. The 2024/2025 edition is recognised for its operational excellence, respect for the values of respect and Sportsmanship, and its contribution to the growth of a transparent, well-governed football ecosystem in Asia.

Sport Leader of the Year

Award Winner: Kirsty Coventry, President, International Olympic Committee (IOC)

Kirsty Coventry is honoured as Sport Leader of the Year following her historic election as the first woman and the first African President of the International Olympic Committee (IOC). A former Olympic champion and experienced policymaker, Coventry has placed Integrity, athlete welfare, transparency and inclusion at the core of her leadership agenda. Her commitment to governance reform, science-based decision-making on issues such as eligibility and fairness in women’s Sport, and the use of technology and real-time performance evaluation to boost transparency reflect an exemplary, values-driven approach to leading one of the most influential organisations in world Sport.

Sport Event of the Year

Award Winner: UEFA Women’s EURO 2025 and UEFA Champions League 2024/25

The award for Sport Event of the Year recognises UEFA Women’s EURO 2025 and the UEFA Champions League 2024/25 as twin milestones in Integrity-driven competition. Underpinned by a comprehensive ESG strategy, the Women’s EURO 2025 has committed to measurable targets on environmental impact, human rights, inclusion and transparency, including sustainable mobility, robust safeguarding mechanisms and enhanced prize money and revenue distribution for women players. In parallel, the reformed Champions League format reinforces Sporting merit, competitive balance and sustainability across European club football. Together, these competitions demonstrate how major events can raise the bar on fair play, inclusion and responsible governance while delivering world-class football.

Lifetime Achievement Award

Award Winner: Yousef Al Serkal

Yousef Al Serkal receives the Lifetime Achievement Award for his decades-long leadership in Asian and international Sport and his unwavering commitment to Integrity-centred governance. Through senior roles in football administration and, more recently, as Chair of the SIGA ASIA Advisory Board, he has championed transparency, accountability, and the development of institutional structures that protect competitions, athletes and fans. His strategic vision has helped position Sport as a driver of sustainable development and international cooperation across the Middle East and Asia, leaving a lasting legacy that continues to inspire the next generation of leaders and decision-makers.

SIGA Sport Integrity Awards 2025 – Categories & Criteria

Sports Organisation of the Year

Criteria

Clear, evidence-based implementation of integrity policies (Good Governance, Anti-Corruption, Financial Transparency, Sport Betting Integrity, Safeguarding);
Governance transparency (e.g. public reporting, independent oversight, stakeholder engagement);
Strong compliance and ethics programs in place;
Measurable impact or reforms implemented in the last 12 months.

Media of the Year

Criteria

Investigative work exposing wrongdoing or promoting reform in Sport
Content that addresses, educates or raises awareness on Integrity Issues (e.g. Gender Equity, Corruption, Match-Fixing);
Impactful reporting that led to measurable changes or enhanced public awareness;
Promotion of underrepresented voices and Integrity-driven narratives and Organisations.

Sport Leader of the Year

Criteria

Leadership in implementing Governance reforms, Transparency or Compliance programmes;
Personal commitment to Integrity, Transparency and Accountability in decision-making;
Promoting an Inclusive and Integrity-focused organisational culture
Positive influence on Athletes, Stakeholders, or the broader Sport Ecosystem;
Initiated, supported or accomplished exceptionally important and impactful initiatives related to Sport Integrity.

Sports Event of the Year & SIGA Asia Sport Event of the Year

Criteria

Events that demonstrated commitment to Integrity themes such as Fair play, Inclusivity, safety and security enforcement;
Measures for Athlete Welfare and Safeguarding;
Transparent Governance of Event Operations (e.g. Bidding, Procurement, Officiating);
Diversity and Inclusion in participation and promotion;
Positive Legacy or Community Impact promoting Integrity in Sport.

Integrity Champion of the Year

Criteria

Personal action or advocacy in fighting Corruption, Abuse, Discrimination, or other Integrity issues;
Consistent behaviour that reflects High Ethical Standards and Values;
Leadership or influence in campaigns, reforms, or education efforts;
Demonstrated courage in the face of adversity;
Inspirational role model for Integrity in Sport.

Marketing Campaign of the Year

Criteria

Creative Campaigns Promoting Integrity: The agency should have developed and executed marketing campaigns that foster the values of Sport Integrity, on at least one of SIGA’s core area;

Impact on Brand and Athlete Reputation: Demonstrated success in enhancing or maintaining the integrity of Sport Organisations, Athletes, or Events through ethical marketing strategies. This includes protecting and promoting the image of Sport Figures and brands while upholding Ethical Standards;

Innovation in Campaigns: Creativity in utilising emerging media platforms, digital technologies and content formats (social media, podcasts, digital video) to reach a wide audience and promote Integrity-focused narratives;

Sustainability and Long-Term Impact: Demonstrable long-term impact on positive shifts in public perception or behavior within the Sport Industry, particularly in promoting Ethical Practices and Transparency in Sport;

Evidence of Partnerships with Integrity Initiatives: Collaboration with stakeholders who are focused on upholding and advancing the Integrity of the Sport industry, International Organisations, Public-Private Initiatives, Global Umbrella Bodies and Coalitions.

Leader in Sustainability & Innovation

Criteria

Implementation of sustainable practices in Event Management, facility use, or operations;
Measurable Environmental Impact (e.g. carbon reduction, circular economy, green procurement);
Social impact aligning with Integrity (e.g. community engagement, health, inclusion);
Transparency in Sustainability reporting and accountability
Advocacy for responsible sport aligned with broader ESG frameworks.

Lifetime Achievement Award

Criteria

Long-term service to Sport with a track record of Ethical practice, leadership and / or reform;
Major achievements or Legacy in Integrity-related areas such as Good Governance, Anti-Corruption, Safeguarding, EDI and Sustainability;
Recognition by peers as a standard-setter for Integrity in Sport;
Influence on multiple generations, institutions, or global Sport standards;
Sustained impact across different roles (e.g. Athlete, Leader, Advocate).

AWARD EVALUATION & SELECTION FRAMEWORK