SIGA’s Global CEO Emanuel Macedo de Medeiros and Euroleague Basketball’s President and CEO Jordi Bertomeu addressed the current challenges facing professional basketball, and the wider sport, in Europe and beyond.
The two leaders, whose cooperation goes back to the days where the SIGA Global CEO was at the helm of the European Professional Football Leagues and the World Leagues Association, addressed the sporting and economic impact of the global pandemic and agreed that Sport, if governed with the highest integrity standards, can act a powerful dynamo of social and economic recovery. Both leaders expressed confidence in Sport’s ability to transform the current circumstances into opportunities for success, for the benefit of Sport and the wider European society and economy. To end, Sport must now walk the talk and lead by example.
During the visit to Euroleague Basketball’s headquarters, Macedo de Medeiros shared the progress being made by SIGA and unveiled some of the strategic goals and thought leadership the Alliance has in store for 2022. Both organisations expressed their commitment to reinforce cooperation and will meet again soon.
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ABOUT SIGA
SIGA is the world´s largest coalition in the field of sport´s governance and integrity. Supported by more than 100 international multi-industry supporters, SIGA is an independent and neutral organisation whose mission is to bring about meaningful reforms and enhance the integrity of all sports through a set of universal standards operated by an independent and neutral body. SIGA is the only organisation to bring together sport, governments, academia, international organisations, sponsors, business, rights holders, NGOs and professional services companies, from every region in the world, around a common cause of fostering greater integrity throughout sport. Click on the hyperlinks for the list of SIGA Members and Committed Supporters and SIGA Partners.
For more information on SIGA, including its vision, mission and reform agenda, please refer to the website: www.siga-sport.com. To contact SIGA, please email: [email protected].
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