In a major push to enhance governance at all levels of Sport, SIGA has announced today that its new intergenerational 2020/2021 Global Agenda for Gender Equity in Sport will be launched on Sunday 7 June 2020.

The date of the official kick-off of SIGA 2020/2021 campaign will symbolically coincide with the anniversary of inaugural match of the 2019 FIFA Women’s World Cup.

Since its inception, SIGA has been a strong advocate for gender equity and female leadership in Sport. A series of impactful initiatives have been developed over the years. This included consecrating gender equity and diversity within the decision-making structures of sports organisations as a bespoke universal standard, launching the SIGA Global Mentorship Programme for Aspiring Female Leaders in Sport in 2018 and 2019, and organising a series of special sessions on Female Leadership in different point of the globe.

On 7 June, SIGA will unveil the series of thought leadership initiatives, events and partnerships that will be announced and developed over the next twelve months. The campaign will raise global awareness and promote inter-generational debate about the most pressing issues, empower women’s participation in the governance of sport and incentivise the necessary reforms across all sports, including women’s sports.

Speaking about the initiative, Emanuel Macedo de Medeiros, SIGA’s CEO and Chairman and CEO of SIGA AMERICA said:

Access to leadership roles in Sport must be determined, not by gender, race, zip code or any other prejudicial criteria, but by merit. And yet, as things stand, female representation in the highest executive organs of the international sports federations is confined to a mere 18.3%. This is not right! Gender equity, diversity and inclusion in Sport cannot be just words of circumstance, used once a year, on International Women’s Day. Things have got to change! That’s why SIGA is taking action and calling upon all those who want real change to join our efforts and support our reform agenda.

This is the 22th in a set of 30th boosting measures and initiatives being announced and developed by SIGA as part of the Alliance’s global campaign #SIGASTRIVES.

SIGA STRIVES Boosting Measure 23 will be announced later this week! Stay tuned.