The Sport Integrity Global Alliance (SIGA), the world’s largest independent and multi-stakeholder global coalition in the field of Sport Integrity, has announced another bold step in its global journey.
During the inaugural Summit on Female Leadership in Sport – Dubai Edition, SIGA officially unveiled its plans to establish SIGA ASIA in 2025, marking a new and pivotal chapter in the organisation’s expansion strategy. The United Arab Emirates (UAE) has been shortlisted as a potential host for the future headquarters of this new continental entity.
This significant milestone was announced by Emanuel Macedo de Medeiros, Co-Founder and Global CEO of SIGA, who emphasized the importance of on-the-ground presence and close proximity with all key stakeholders across Asia:
“The time has come to plant the seeds, to plant the flag — not just to embrace the UAE and the Middle East, but the whole of Asia. I am proud to announce our firm decision to start moving the needle and take concrete steps to create SIGA ASIA. A global vision and a global mission require boots on the ground — a culture of proximity, trust and confidence. We stand side by side with those who share our vision of sport and entrust us with their faith and support, as we strive to improve lives, move sport forward, and act as a beacon of light and a catalyst for human, social, and sustainable economic development. This is why we are here. This is why we say yes to SIGA ASIA.”
SIGA ASIA will join SIGA AMERICA, SIGA EUROPE, and SIGA LATIN AMERICA as a key continental branch within SIGA’s global structure. Its mission: to lead the way for Sport Integrity and foster meaningful collaboration across the vast and diverse Asian continent.
From the UAE — a strategic hub that bridges East and West — SIGA ASIA is committed to building strong, trust-based partnerships with governments, sports bodies, the business sector, civil society, and media. This new arm will deliver region-specific initiatives and promote SIGA’s Universal Standards on Sport Integrity, adapted to local needs, specificities and realities.
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ABOUT SIGA
SIGA is the world’s leading organisation for Sport Integrity. We are creating a whole new landscape for the sports industry by delivering independent global rating and certification for world Sport to ensure it is governed and operates under the highest integrity standards: The SIGA Universal Standards.
Funded by our Members, SIGA is a non for profit global independent organisation with one aim: To ensure the sport industry is governed under the highest integrity standards so that the values of sport are protected.
SIGA is the only organisation to bring together sport, governments, academia, international organisations, sponsors, business, rights holders, NGOs and professional services companies, from every region in the world, around a common cause of fostering greater integrity throughout sport.
SIGA is headquartered in Geneva, Switzerland, as a non for-profit association, and comprises of the following continental subsidiaries: SIGA AMERICA, SIGA EUROPE and SIGA LATIN AMERICA.
For more information on SIGA, including its vision, mission and reform agenda, please refer to the website: www.siga-sport.com and FAQs.
To contact SIGA, please email: [email protected].
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