SIGA LATIN AMERICA Launched

Nuno Perestrelo0

SIGA, Pacto pelo Esporte and Arena Hub join forces to create multi-stakeholder organisation to make Sport cleaner for 700 million

The world’s leading Sport Integrity coalition, Sport Integrity Global Alliance (SIGA), together with its Brazilian Members Pacto Pelo Esporte and Arena Hub, is announcing the creation of SIGA LATIN AMERICA.

The purpose of this institutional expansion into Latin America is clear and could not come at a better time: to promote the highest integrity and governance standards in Sport, throughout the whole region, as part of an ongoing global reform to restore the sector’s reputation and regain its much-needed credibility. To this end, SIGA LATIN AMERICA is committed to work with all key public and private stakeholders, in a framework of positive dialogue, constructive cooperation and mutual respect.

This is the third continental structure that SIGA, the world’s largest independent, neutral, multi-stakeholder coalition in the field of sports governance and integrity, has established over the last three years. This includes SIGA AMERICA, based in Washington DC, in the United States, and SIGA EUROPE, headquartered in Lisbon, Portugal, with plans for SIGA ASIA also in the pipeline.

Pursuing its mission across the whole Latin America territory, the new organisation will be headquartered in São Paulo, Brazil.

Emanuel Macedo de Medeiros, SIGA’s Global CEO and co-founder, was appointed Chairman and Chief Executive Officer of SIGA LATIN AMERICA. Pacto pelo Esporte’s Executive Director, Daniela Castro, will be the Chief Operating Officer, and Ricardo Mazzucca, CEO of Arena Hub, a member of the Board of Directors.

Commenting on the creation of the new continental organisation, Emanuel Macedo de Medeiros stated:

“Today is a historical day! The incorporation of SIGA LATIN AMERICA is a game-changing moment for our global movement and Sport Integrity alike.

Almost 700 hundred million people live here, all of them passionate about Sport, including some of the most iconic sports organisations and the best athletes the word has ever known. And they have the backing of a leading business community that, as the most dynamic Brazilian sponsors are demonstrating, wants to see Sport being governed and operated under the highest integrity standards. Free from corruption, financial mismanagement, and unethical behaviour.

This is what SIGA LATIN AMERICA stands for and is committed to deliver. Starting here, right now, in this great Sport’s nation called Brazil. We count on the support of our members Pacto pelo Esporte, Arena Hub and the wider Brazilian sporting industry. We count on all those, from Chile and Argentina in the south to Mexico up in the north, who are passionate about Sport and share our vision to join our Global Movement and be the Champions of Sport Integrity!”.

Daniela Castro, Executive Director of Pacto pelo Esporte, stated:

“When we started this path, six years ago, the Brazilian sports scene was challenging and full of insecurities for sponsorship. We fought hard to keep the Sport on the agenda of the companies, and we achieved a great victory by not having companies cancel their commitment to sport during the pandemics, but there’s still a lot to be done. Brazil has great potential and sports institutions are more mature now. It is the perfect moment for this union of entities to take place through the synergy of purpose and through the union with a global stakeholder that will contribute a lot in the transformation of Sport.”

Ricardo Mazzucca, CEO of Arena Hub, stated:

“The arrival of SIGA to Latin America represents an important step for the sports industry development in the region. The challenges ahead are enormous, and the market transformation is very intense, so it is fundamental that all Industry stakeholders join forces to promote its’ development. SIGA’s global experience will contribute to this process by sharing knowledge and best practices.”

                                                             

ABOUT SIGA

SIGA is the world´s leading organisation for Sports Integrity. Supported by more than 200 international multi-industry supporters, we are creating a whole new landscape for the global sports industry by promoting the implementation of the highest integrity standards and delivering independent global rating and certification for Sport.

Funded by its members, SIGA is the only organisation to bring together all key stakeholder groups – Sport, Government, International Organisations, Global Business and Civil Society – from every region in the world, around one critical, fundamental Cause: to foster greater Integrity throughout Sport.

SIGA is headquartered in Geneva, Switzerland, as a non for profit association, funded by its members, and comprises of the following continental subsidiaries: SIGA AMERICA, SIGA EUROPE and SIGA LATIN AMERICA.

Click on the hyperlinks for the list of SIGA Members and Committed Supporters and SIGA Partners.

For more information on SIGA, including its vision, mission and reform agenda, please refer to the website: www.siga-sport.com.

To contact SIGA, please email: comms@siga-sport.com.

@SIGAlliance – Twitter, Instagram, LinkedIn 

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ABOUT PACTO PELO ESPORTE

Pacto Pelo Esporte is a voluntary agreement between more than 40 companies sponsoring national sports, which defines rules and mechanisms in the relationship between investors and sports entities. Such companies include Globo TV, McDonalds, Gol Airlines, Mastercard Brazil, EY, Componente Holding, Accor, ASICS, Santander Bank, EY Brazil, Carrefour, Banco do Brasil, EDP and P&G, amongst many others. Its objective is to provide self-regulatory tools that defines good practices in governance, integrity and transparency for the effectiveness of sponsorship made by companies to entities. The Pacto is purposeful and is another step towards improving high-performance sports in the country. The long-term initiative aims to increase sponsorship of entities and sport, in terms that guarantee credibility and investment security. That way, the sport will be even more valued.

For more information on Pacto pelo Esporte, see:

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ABOUT ARENA HUB

Arena Hub is a centre for innovation and fostering entrepreneurship, which aims to develop the Sports, Media and Entertainment Industry, generating economic and social impact, connecting professionals, startups, entities, universities, research centres, students, athletes, investors and large companies in the ecosystem. Create, support and accelerate initiatives, companies, technologies and ideas that use sport to promote digital and social transformation are our main goals.

For more information on Arena Hub, please see: