The Sport Integrity Global Alliance (SIGA) is proud to announce the expansion of its SIGAWomen Council with the addition of Her Excellency Noura Aljasmi, a distinguished leader in the sports and cultural landscape of the United Arab Emirates. This expansion comes in alignment with SIGA’s strategic move to establish SIGA ASIA in 2025, further reinforcing its global commitment to promoting good governance and, in particular, fostering female leadership in sport.
HE Noura Aljasmi is an influential figure in the international sports sector. As the current President of the UAE Badminton Federation and Vice President of Badminton Asia, she has been at the forefront of sports development in Asia. Noura’s expertise extends to her vital roles as a member of the Executive Board of the Olympic Council of Asia and as a Board Member of the UAE National Olympic Committee. Her leadership has garnered global recognition, notably with her election to the Executive Board of the Olympic Council of Asia for the 2024-2028 term, where she received unanimous support from participating countries. Furthermore, Noura is a Board Member of Al-Nasr Club, one of the UAE’s most prestigious sports institutions. Her diverse roles across various sports organizations highlight her dedication to advancing sports integrity and development both regionally and internationally.
The inclusion of HE Noura Aljasmi further strengthens the SIGAWomen Council, which is composed of a distinguished group of high-level leaders from across the globe. These professionals bring a wealth of expertise in governance, sports, business, and international relations, providing valuable guidance and advocacy for the promotion of gender equity in sport.
The SIGAWomen Council is committed to ensuring that female leadership continues to grow within the decision-making structures of sports governing bodies. By integrating Noura’s vast experience and vision, SIGA solidifies its dedication to advancing its Universal Standards on Good Governance in Sport and enhancing the global impact of the SIGAWomen initiative.
SIGA is confident that this expansion will play a pivotal role in supporting the establishment of SIGA ASIA and advancing its mission of creating a more inclusive, transparent, and accountable sports industry worldwide.
Emanuel Macedo de Medeiros, Global CEO, SIGA; HE Noura Aljasmi, new SIGAWomen Council Member; Katie Simmonds, Global CCO, SIGA, and Chair, SIGAWomen Council, and Mohammed Abdulla, Ambassador, SIGA ASIA
The SIGAWomen Council is comprised of a distinguished and diverse group of professionals and leaders, representing all continents including:
Chair
- Katie Simmonds – Global Chief Commercial Officer, SIGA; Chair, SIGAWomen Council (UK)
Members
- Amanda Vandervort – President, USL Super League / SIGAWomen Global Mentor (USA)
- Athena Constantinou – Director, The Sports Financial Literacy Academy / SIGAWomen Global Mentor (Cyprus)
- Audrey Mothupi-Palmstierna – CEO, SystemicLogic Group (South Africa)
- Cecilia Perez Rivas – Former Justice Minister, Paraguay; Member, Permanent Mission of the Paraguayan Republic, OEA (Paraguay)
- Chantal Pillet – Director, Kroll Associates (Brazil)
- Jennifer Ziemer – Director of Global Sponsorships, Mastercard; SIGAWomen Global Mentor (USA)
- HE Noura Aljasmi – President UAE Badminton Federation; Executive Board Olympic Council Of Asia; NOC Board Member; Vice President, Asia Badminton | Al-Nasr Club Board Member (UAE)
- Jessica Smith – Paralympian / SIGA Global Mentor (Australia)
- Priti Srivastava – Founder, DayaRani Welness; Senior Vice President, Reliance Industries Limited (India)
- Renee Montgomery – Co-Owner and Vice-President, Atlanta Dream, WNBA (USA)
- Viktoria Slavkova – Member, SIGA EUROPE Advisory Board (Bulgaria)
Katie Simmonds, Chair of the SIGAWomen Council, welcomed HE Noura Aljasmi:
“Meeting H.E. Noura Aljasmi has been one of the highlights of the SIGA Summit on Female Leadership in Sport, Dubai Edition. Her many titles in the sports industry in the UAE and Asia, including the Olympic movement, are testament to her authentic leadership and commitment to using sport to promote social impact and opportunities for participation. I am proud that Noura has accepted our invitation to join the SIGAWomen Council, and I look forward to working with her as we continue to expand SIGAWomen’s mission across ASIA.”
HE Noura Aljasmi added:
“I am honoured to join the SIGAWomen Council and contribute to its mission of promoting integrity, transparency, and gender equity in global sport. Together, we can drive meaningful change and open new doors for women leaders across the world of sport.”
Download the SIGAWomen Council brochure
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ABOUT SIGA
SIGA is the world’s leading organisation for Sport Integrity. We are creating a whole new landscape for the sports industry by delivering independent global rating and certification for world Sport to ensure it is governed and operates under the highest integrity standards: The SIGA Universal Standards.
Funded by our Members, SIGA is a non for profit global independent organisation with one aim: To ensure the sport industry is governed under the highest integrity standards so that the values of sport are protected.
SIGA is the only organisation to bring together sport, governments, academia, international organisations, sponsors, business, rights holders, NGOs and professional services companies, from every region in the world, around a common cause of fostering greater integrity throughout sport.
SIGA is headquartered in Geneva, Switzerland, as a non for-profit association, and comprises of the following continental subsidiaries: SIGA AMERICA, SIGA EUROPE and SIGA LATIN AMERICA.
For more information on SIGA, including its vision, mission and reform agenda, please refer to the website: www.siga-sport.com and FAQs.
To contact SIGA, please email: [email protected].
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