The Sport Integrity Global Alliance (SIGA), the world’s leading independent organisation dedicated to advancing integrity in Sport, has just announced the admission of StreamAMG as a Member.
By joining SIGA, StreamAMG showcases full alignment with a global coalition committed to driving systemic reform in Sport through the implementation of the SIGA Universal Standards on Sport Integrity – covering key areas including good governance, financial integrity and transparency, sports betting integrity, and youth development and protection –, while promoting accountability through the SIGA Independent Rating and Verification System (SIRVS).
Part of PA Media Group, StreamAMG provides sports streaming, OTT platforms, and digital growth solutions, working with sports rights-holders, leagues, federations, and clubs to distribute live and on-demand sports content through secure, scalable, and future-ready technologies.
Through this collaboration, SIGA and StreamAMG will cooperate in key areas of shared strategic interest, including the fight against digital piracy and the protection of sports rights owners, notably in support of the SIGA Anti-Piracy Pledge launched in 2022. This cooperation also extends to strengthening secure, transparent, and resilient digital content distribution ecosystems, recognising their importance for the integrity and long-term sustainability of Sport.
As a SIGA Member, StreamAMG will engage with SIGA’s global community of members, partners and committed supporters, contributing to support integrity, transparency, and innovation across the sports industry. The membership reflects StreamAMG’s commitment to acting as an independent and trusted digital innovation partner for the sports industry.
Emanuel Macedo de Medeiros, Co-Founder & Global CEO, SIGA, welcomed StreamAMG to the coalition:
“The global media, technology and streaming landscape is changing at unprecedented speed, reshaping how Sport is produced, distributed, consumed and monetised. If not properly governed, these shifts risk undermining Sport’s economic model and long-term sustainability.
As digital platforms become central to Sport’s commercial future, innovation must be matched by strong governance, transparency and respect for intellectual property. Digital piracy remains one of the most serious and harmful integrity threats facing Sport today, eroding revenues, damaging trust and fuelling illicit activity.
StreamAMG’s decision to join SIGA reflects a clear commitment to aligning technological leadership with the highest standards of Sport. We welcome StreamAMG to our global coalition and look forward to working together to protect value, build trust and secure a sustainable future for Sport.”
Paul Hunt, Managing Director of StreamAMG, stated:
“We’re proud to partner with SIGA at a time when trust, transparency and digital transformation are more important than ever in sport. Our combined expertise will give rights holders the confidence and capabilities they need to elevate their digital presence while upholding the highest standards of integrity.”
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ABOUT StreamAMG
StreamAMG empowers organisations across sports, media, and betting to deliver live and on-demand video content at scale, offering exceptional streaming experiences. As a leader in video technology, live streaming, and sports OTT, StreamAMG delivers over 15,000 live events worldwide annually, ensuring the highest quality and most reliable viewing experience for customers and their audiences.https://streamamg.com
ABOUT SIGA
SIGA is the world’s leading organisation for Sport Integrity. We are creating a whole new landscape for the sports industry by delivering independent global rating and certification for world Sport to ensure it is governed and operates under the highest integrity standards: The SIGA Universal Standards.
Funded by our Members, SIGA is a non for profit global independent organisation with one aim: To ensure the sport industry is governed under the highest integrity standards so that the values of sport are protected.
SIGA is the only organisation to bring together sport, governments, academia, international organisations, sponsors, business, rights holders, NGOs and professional services companies, from every region in the world, around a common cause of fostering greater integrity throughout sport.
SIGA is headquartered in Geneva, Switzerland, as a non for-profit association, and comprises of the following continental subsidiaries: SIGA AMERICA, SIGA EUROPE and SIGA LATIN AMERICA.
For more information on SIGA, including its vision, mission and reform agenda, please refer to the website: www.siga-sport.com and FAQs.
To contact SIGA, please email: comms@siga-sport.com.