“Brazilian sports face substantial challenges and imminent threats, demanding unwavering commitment, accountability, and courage from all stakeholders. To fulfil its pivotal role in Brazil and Latin America, sports must lead by example. Every individual involved must exhibit the audacity to prioritize the genuine and overarching interests of sports over personal and corporate agendas”.
With a resounding statement, Emanuel Macedo de Medeiros, the Global CEO of SIGA and CEO and Chairman of SIGA LATIN AMERICA, addressed a captivated audience at the Morumbi stadium during the Sport Integrity Forum. Hosted by São Paulo FC, the event served as a platform for a constructive debate among diverse multi-industry leaders bound by a shared objective: Upholding Integrity in Sports to ensure a more sustainable and trustworthy industry, worth of the investment from the fans, global sponsors and the government”.
During the Opening Session, together with the Brazilian Sports Minister Ana Moser, Macedo de Medeiros underscored the prevailing spirit among the participants and conveyed SIGA LATIN AMERICA’s “genuine interest and unequivocal willingness to engage in dialogue and collaboration with all Brazilian sports institutions, including the COB, CBF, state confederations, federations, as well as clubs and associations representing athletes, coaches, fans, and other sports stakeholders.”
The goal is inspiring: “To cultivate a sport characterized by integrity, sustainability, and inclusivity. A sport that transcends discrimination and offers access to the entire populace. A sport administered, managed, and practised adhering to the highest standards of good governance, integrity, and transparency. A sport that embraces its undeniable social, educational, cultural, and economic responsibilities, ultimately benefiting all citizens” reiterated SIGA’s Global CEO.
The mission is singular: “To cultivate a sport characterized by integrity, sustainability, and inclusivity. A sport that says no to racism, discrimination and abuse, and offers access to the entire populace. A sport governed, administered and practised in accordance with the highest governance, integrity, and transparency standards. A sport that acknowledges its undeniable social, educational, cultural, and economic responsibilities, for the benefit of all citizens” reiterated SIGA’s Global CEO.
The path to realization is illuminated by Emanuel Macedo de Medeiros: “I urge all participants within the Brazilian and Latin American sports landscape to embrace and implement our Universal Standards on Integrity in Sports and embrace SIGA’s Independent Rating and Verification System (SIRVS). This is the true silver bullet that sports need”. [note, SIGA released the 2023 edition of the Universal Standards on Good Governance in Sport, both in English, and in Portuguese].
Macedo de Medeiros reassured tje collaborative nature of the tools SIGA has developed to support the global sports movement: ‘We harbor no intention of imposition; rather, we aim to suggest, motivate, and inspire. We shall collaborate with a spirit of positivity, constructive discourse, and a reformist mindset. Safeguarding the integrity of sports equates to safeguarding the future of Brazil and Latin America—a future characterized by improved health, enhanced education, fortified citizenship, augmented pride, bolstered confidence, and renewed hope.”
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ABOUT SIGA
SIGA is the world’s leading organisation for Sport Integrity. We are creating a whole new landscape for the sports industry by delivering independent global rating and certification for world Sport to ensure it is governed and operates under the highest integrity standards: The SIGA Universal Standards.
Funded by our Members, SIGA is a non for profit global independent organisation with one aim: To ensure the sport industry is governed under the highest integrity standards so that the values of sport are protected.
SIGA is the only organisation to bring together sport, governments, academia, international organisations, sponsors, business, rights holders, NGOs and professional services companies, from every region in the world, around a common cause of fostering greater integrity throughout sport.
SIGA is headquartered in Geneva, Switzerland, as a non for-profit association, and comprises of the following continental subsidiaries: SIGA AMERICA, SIGA EUROPE and SIGA LATIN AMERICA.
For more information on SIGA, including its vision, mission and reform agenda, please refer to the website: www.siga-sport.com and FAQs.
To contact SIGA, please email: comms@siga-sport.com.
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