CEOs dinner hosted by Pacto pelo Esporte gathered government representatives, the private sector, and Sports organisations. SIGA and UN Women Brazil signed a Memorandum of Understanding. Abílio Diniz received a posthumous tribute to his son João Paulo Diniz
SIGA LATIN AMERICA and Pacto Pelo Esporte hosted their annual CEOs dinner on Wednesday (14 June) at the Casa Brasileira’s Museum in São Paulo, Brazil. Both organisations welcomed top leaders from the Brazilian sports industry and private sector, government representatives, and international organisations. The event aimed to celebrate the current resurgence of public discussions on sports and to establish a united front for the Sport Integrity agenda.
“This event exemplifies what civil society, the private sector, the sports movement and public authorities can do when they come together and share the conviction that Sport has an irreplaceable role in society. And to play this role in today’s society and economy, Sport must be clean, without threats that put it at risk. This requires a considerable collaboration effort, promoting best practices with democratic rules and transparency. This event demonstrated that we are united and mobilised and that our purposes will be achieved because we are not alone.” stated Emanuel Macedo de Medeiros, SIGA’s Global CEO, and SIGA LATIN AMERICA Chairman and CEO.
“One of the main social development agendas for a country like Brazil is Sport. We celebrate this resumption of the Ministry of Sports, while we see a mobilisation of the private sector around the development of governance and integrity in sports management. This makes us see this moment as a renegotiation,” explained Paulo Kakinoff, Pacto Pelo Esporte’s President.
One of the most significant moments of the evening was the signing of a Memorandum of Understanding between SIGA and UN Women, a United Nations agency for the defence of women’s human rights. Alongside Emanuel Macedo de Medeiros and Daniela Castro, SIGA’s LATIN AMERICA Chief Operating Officer, Katie Simmonds, received on stage the deputy representative of UN Women Brazil, Ana Carolina Querino, to put on paper the commitment of the organisations to work closely together to promote actions and elaborate tools to help make Sport a safer, more inclusive and equal environment. (Read more here)
The event also included a celebration of the 10th anniversary of the approval of article 18-A of Pelé Law, on good governance and integrity. Daniela Castro, SIGA’s Latin America COO, and Executive Director of Pacto Pelo Esporte, recalled that “18-A is where everything started. It is a great law that talks about the need for Sport to take a step towards more efficient management. It is simple and has conditioned that, to receive public money, sporting institutions must have advances in governance and integrity. It was instrumental in Sport taking bigger steps towards better governance.”
“Since the approval of Article 18-A, many things have changed. Today, many entities are committed to governance and the professionalisation of football clubs and leagues. Athletes striving for the approval of laws was seen as strange, and today is natural, in a ‘let’s do it together’ spirit. Sport is much more mature, and reform is key for the future of the Sport.” continued Daniela Castro.
Representing Brazilian Sports Minister Ana Moser, Diogo Silva, Special Advisor to the Ministry of Sport was also present at the dinner, demonstrating the portfolio’s engagement with the sports integrity agenda.
“SIGA LATIN AMERICA came at a fundamental moment for Brazil, in which we discuss match-fixing and sports betting. We cannot focus only on the criminal sphere. We have to understand how this phenomenon impacts the economy of our country. We need to recognise, legalise and tax this activity so that more resources can be allocated to Sport. SIGA knows the ways to achieve this,” said Diogo Silva.
The Ministry of Sport and SIGA LATIN AMERICA are working together in the Ministry of Finance’s Sports Integrity Working Group. Last month the ministry invited the organisation to the 56th Open Meeting of the National Sports Council, the first since the ministry was recreated.
A moment of great emotion took the participants by storm when the businessman Abilio Diniz, alongside his daughter Ana Maria, his son Pedro Paulo and wife Geyze, received from the hands of Emanuel Macedo de Medeiros a tribute to his son João Paulo Diniz. Deceased in July 2022, João Paulo is one of the founders of the Pacto pelo Esporte and SIGA LATIN AMERICA, and built a legacy of inestimable value for supporting Sport.
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ABOUT SIGA
SIGA is the world’s leading organisation for Sport Integrity. We are creating a whole new landscape for the sports industry by delivering independent global rating and certification for world Sport to ensure it is governed and operates under the highest integrity standards: The SIGA Universal Standards.
Funded by our Members, SIGA is a non for profit global independent organisation with one aim: To ensure the sport industry is governed under the highest integrity standards so that the values of sport are protected.
SIGA is the only organisation to bring together sport, governments, academia, international organisations, sponsors, business, rights holders, NGOs and professional services companies, from every region in the world, around a common cause of fostering greater integrity throughout sport.
SIGA is headquartered in Geneva, Switzerland, as a non for-profit association, and comprises of the following continental subsidiaries: SIGA AMERICA, SIGA EUROPE and SIGA LATIN AMERICA.
For more information on SIGA, including its vision, mission and reform agenda, please refer to the website: www.siga-sport.com and FAQs.
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