The Sport Integrity Global Alliance (SIGA) is proud to unveil the inaugural winners of the Sport Integrity Awards today. These are the World’s first International Awards dedicated exclusively to celebrating, promoting and advancing the highest integrity standards across the industry by recognising organisations and individuals that champion Sport Integrity.
Taking place in Riyadh, Saudi Arabia and hosted by SIGA’s partners, ESTAAD, and Cityscape Global, the Sport Integrity Awards are a key component of SIGA’s Sport Integrity Action Month. Today’s ceremony brought together senior international and local sports leaders that participated in the auspicious occasion, followed by a VIP Reception.
The winners of the 2025 Sport Integrity Awards are:
Media of the Year
Award Winner: Diario AS
In receiving Media of the Year, Diario AS is recognised for its sustained editorial commitment to Sport Integrity, including impactful investigative and feature reporting that exposes corruption, match-fixing, discrimination and abuse while amplifying positive values in Sport. Through initiatives such as its “Sport with Values” and “Women in Sport” content series, a strengthened Code of Ethics for digital Sports journalism, and cross-border collaborations with Integrity-focused organisations, the outlet has demonstrated how responsible, independent media can raise awareness, shape public debate, and drive concrete reforms across the global Sporting ecosystem.
Leader in Sustainability & Innovation
Award Winner: Tottenham Hotspur FC
Tottenham Hotspur FC is honoured as Leader in Sustainability & Innovation for setting a global benchmark in integrating environmental, social, and governance principles into club and event operations. With a fully certified sustainable event management system, publicly reported emissions data, 100 percent renewable electricity at its stadium, and pioneering work on circular economy practices and biodiversity, the club has demonstrated that top-level Sport can be delivered in a manner consistent with climate action, resource efficiency and nature protection. Its community programmes and transparent reporting frameworks further show how sustainability and Integrity can be embedded into a club’s long-term identity and business model.
Marketing Campaign of the Year
Award Winner: Roc Nation Sports
Roc Nation Sports receives the Marketing Campaign of the Year award for its innovative, purpose-driven partnership with the all-electric E1 Series, which positions sustainability, gender equality and Integrity at the core of a new form of water motorsport. By leveraging its unique cultural footprint, creative storytelling, and strong roster of global talent, Roc Nation Sports has helped to communicate E1’s mission as a Sport that champions clean technology, mixed-gender competition and responsible entertainment. The campaign demonstrates how ethical marketing can both protect the reputation of athletes and brands and translate complex Integrity and sustainability messages into accessible, high-impact narratives for fans worldwide.
Sports Organisation of the Year
Award Winner: European Aquatics
European Aquatics is recognised as Sports Organisation of the Year for the comprehensive and evidence-based Integrity reforms implemented since 2023, including the adoption of a robust Integrity Code, the establishment of an independent Integrity Unit, and the integration of these standards into its constitutional framework. Through public financial reporting, democratic governance reforms, and the launch of the Sport Transparency Index, developed with SIGA and co-funded by the European Union, European Aquatics has moved decisively from policy declarations to operational practice. Its SIRVS Bronze certification from SIGA further demonstrates independent validation of its progress in good governance, transparency and accountability.
SIGA ASIA: Sport Event of the Year
Award Winner: AFC Champions League 2024/2025
The SIGA ASIA Sport Event of the Year award goes to the AFC Champions League 2024/2025 for exemplifying the Asian Football Confederation’s mission to deliver competitions that uphold the highest Sporting and ethical standards. Across a diverse region, the AFC Champions League has implemented robust competition regulations, Integrity measures and disciplinary frameworks that safeguard fair play, protect participants and reinforce confidence among fans, clubs and partners. The 2024/2025 edition is recognised for its operational excellence, respect for the values of respect and Sportsmanship, and its contribution to the growth of a transparent, well-governed football ecosystem in Asia.
Sport Leader of the Year
Award Winner: Kirsty Coventry, President, International Olympic Committee (IOC)
Kirsty Coventry is honoured as Sport Leader of the Year following her historic election as the first woman and the first African President of the International Olympic Committee (IOC). A former Olympic champion and experienced policymaker, Coventry has placed Integrity, athlete welfare, transparency and inclusion at the core of her leadership agenda. Her commitment to governance reform, science-based decision-making on issues such as eligibility and fairness in women’s Sport, and the use of technology and real-time performance evaluation to boost transparency reflect an exemplary, values-driven approach to leading one of the most influential organisations in world Sport.
Sport Event of the Year
Award Winner: UEFA Women’s EURO 2025 and UEFA Champions League 2024/25
The award for Sport Event of the Year recognises UEFA Women’s EURO 2025 and the UEFA Champions League 2024/25 as twin milestones in Integrity-driven competition. Underpinned by a comprehensive ESG strategy, the Women’s EURO 2025 has committed to measurable targets on environmental impact, human rights, inclusion and transparency, including sustainable mobility, robust safeguarding mechanisms and enhanced prize money and revenue distribution for women players. In parallel, the reformed Champions League format reinforces Sporting merit, competitive balance and sustainability across European club football. Together, these competitions demonstrate how major events can raise the bar on fair play, inclusion and responsible governance while delivering world-class football.
Lifetime Achievement Award
Award Winner: Yousef Al Serkal
Yousef Al Serkal receives the Lifetime Achievement Award for his decades-long leadership in Asian and international Sport and his unwavering commitment to Integrity-centred governance. Through senior roles in football administration and, more recently, as Chair of the SIGA ASIA Advisory Board, he has championed transparency, accountability, and the development of institutional structures that protect competitions, athletes and fans. His strategic vision has helped position Sport as a driver of sustainable development and international cooperation across the Middle East and Asia, leaving a lasting legacy that continues to inspire the next generation of leaders and decision-makers.
Commenting on the significance of the inaugural Sport Integrity Awards, Emanuel Macedo de Medeiros, Co-Founder & Global CEO of SIGA, and Executive Chairman of SIGA ASIA, said:
“Tonight, the SIGA Sport Integrity Awards honour individuals and organisations whose leadership has set the highest standard for integrity in Sport.
These Awards go beyond recognition. They honour tangible achievements and meaningful impact — actions that advance integrity, strengthen institutions and build real trust across the sporting world. They highlight those whose leading example sets the benchmark for others, creating a legacy that will shape the sector for years to come.
The recipients we celebrate tonight have shown that integrity is not optional; it is precisely the foundation upon which the credibility and future of Sport rest. Through their decisions, their reforms and their unwavering commitment to Sport Integrity, they are shaping how the industry is governed and experienced across the globe”.
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ABOUT SIGA
SIGA is the world’s leading organisation for Sport Integrity. We are creating a whole new landscape for the sports industry by delivering independent global rating and certification for world Sport to ensure it is governed and operates under the highest integrity standards: The SIGA Universal Standards.
Funded by our Members, SIGA is a non for profit global independent organisation with one aim: To ensure the sport industry is governed under the highest integrity standards so that the values of sport are protected.
SIGA is the only organisation to bring together sport, governments, academia, international organisations, sponsors, business, rights holders, NGOs and professional services companies, from every region in the world, around a common cause of fostering greater integrity throughout sport.
SIGA is headquartered in Geneva, Switzerland, as a non for-profit association, and comprises of the following continental subsidiaries: SIGA AMERICA, SIGA EUROPE and SIGA LATIN AMERICA.
For more information on SIGA, including its vision, mission and reform agenda, please refer to the website: www.siga-sport.com and FAQs.
To contact SIGA, please email: comms@siga-sport.com.
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