The Sport Integrity Action Month 2025 is officially open. From São Paulo, Brazil, Emanuel Macedo de Medeiros, Global CEO of the Sport Integrity Global Alliance (SIGA) and Chair & CEO of SIGA LATIN AMERICA, invited the global sports community to come together to strengthen integrity, transparency, and good governance across all levels of sport.
Speaking at the opening of the Sports Summit São Paulo 2025, Emanuel Macedo de Medeiros set the tone for a month of collective engagement and meaningful reform. Building on the legacy of the Sport Integrity Week, SIGA has expanded this initiative into a month-long, global movement designed to generate greater impact, broader engagement, and stronger participation across all sectors of the sporting ecosystem.
Throughout November, curated and open-source events will unfold on every continent, supported by a global leadership roadshow engaging governments, federations, leagues, clubs, sponsors, and athletes worldwide. The key thematic priorities include but are not limited to Good Governance, Anti-Corruption & Financial Integrity, Sports Betting Integrity, Youth Development & Protection, Technology, Innovation & Global Business, Environmental, Social & Economic Sustainability, and Athlete Voices & Digital Integrity in Sport.
Emanuel Macedo de Medeiros highlighted the urgency of reinforcing trust and accountability across sport:
“We face a unique and decisive challenge: one that tests us and demands courage, determination, reformist spirit, and strategic sense of opportunity. You can count on SIGA, on our knowledge, our expertise, and on the most advanced set of Universal Standards on Sport Integrity. We know that for sport to fulfil its role, as a catalyst for human, social, and economic development, it must look in itself in the mirror and recognise the challenges ahead. It must lead by example. To do so, it must reform its governance, strengthening democracy, integrity, and transparency, and render accounts to those who invest in it.
Sport now has a sovereign opportunity to prove it. Join us! Confederations, federations, clubs, leagues, governments, sponsors, athletes, coaches, and fans. Everyone has a responsibility to assume and a role to play.
Sport does not need more promises. What it needs is courage, reform, and concrete, tangible results. The time to act is now, and integrity is our starting point”.
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ABOUT SIGA
SIGA is the world’s leading organisation for Sport Integrity. We are creating a whole new landscape for the sports industry by delivering independent global rating and certification for world Sport to ensure it is governed and operates under the highest integrity standards: The SIGA Universal Standards.
Funded by our Members, SIGA is a non for profit global independent organisation with one aim: To ensure the sport industry is governed under the highest integrity standards so that the values of sport are protected.
SIGA is the only organisation to bring together sport, governments, academia, international organisations, sponsors, business, rights holders, NGOs and professional services companies, from every region in the world, around a common cause of fostering greater integrity throughout sport.
SIGA is headquartered in Geneva, Switzerland, as a non for-profit association, and comprises of the following continental subsidiaries: SIGA AMERICA, SIGA EUROPE and SIGA LATIN AMERICA.
For more information on SIGA, including its vision, mission and reform agenda, please refer to the website: www.siga-sport.com and FAQs.
To contact SIGA, please email: comms@siga-sport.com.
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