SIGA and AXISSTARS launch new Partnership

London, 17 November 2020

Football legend Louis Saha, former French national team and Manchester United striker is SIGA’s latest Champion.

Along with his impressive playing credentials on the pitch, Louis Saha is using his athlete experience to positively transform the sports industry and ensure that athletes are advised off pitch in a more transparent and credible manner. To achieve this, Louis recently founded AxisStars, a private community for professional athletes & entertainers. AxisStars empowers its members to inform and equip themselves throughout their first career and beyond, by accessing verified information, connecting with each other and collaborating with vetted businesses.

Together with Louis joining the SIGA Champions team, AxisStars is the latest organisation to express public support to SIGA’s reform agenda. As part of the partnership, SIGA’s COO Katie Simmonds will sit on the AxisStars Admissions and Ethics Committee and AxisStars’ COO Kate Hamer will be a Mentor in the SIGA Global Mentorship Programme on female leadership in sport.

Emanuel Macedo de Medeiros, Global CEO of SIGA and Chairman & CEO of SIGA AMERICA, stated:

We are delighted to welcome Louis Saha in our SIGA Champions Team, and AxisStars as our newest Committed Supporter. Athletes such as Louis, have a pivotal role to play in changing mentalities and instigating long-overdue reforms. We look forward to working with him to do exactly this.”

Louis Saha, Football Legend, former French national Team and Manchester United Footballer, FIFA 2006 World Cup Runner Up, Founder, AxisStars & newly appointed SIGA Champion, commented:

“SIGA is much needed in the world of sport, I’m really impressed by their mission. Collaborating with AxisStars means we can address and improve integrity in sport from both sides – the organisations and the athletes themselves. It was an obvious Partnership to me and I am excited to get started as a SIGA Champion.”

This announcement takes place on the eve of the digital SIGA Champions’ Special Session that Louis is participating in. Joining Louis Saha SIGA has mobilised an impressive squad of SIGA Champions and high-profile athletes from a wide range of sports, including, but not limited to:

  • Ben Gollings

World Record Holder Rugby 7s, Former English Rugby Captain, International Master Trainer – Coaching & Education, Optimisation Hub

  • Emilio Butragueño

Football Legend | former Real Madrid and Spanish National Team | Vice President, Real Madrid | 6-time Spanish League Champion, 2-time UEFA Cup Winner, 2-time Spanish Cup Winner

  • Rosa Mota

SIGA Champion | Gold (Seoul, 1988) and Bronze (Los Angeles, 1984) Olympic Medallist | World Gold Medallist (Rome, 1987) and 3-time European Gold Medallist (Athens 1982, Stuttgart 1986 & Split 1990) | 2-time Female Runner of the Year

  • Karin Korb

Wheelchair Tennis, 2- Time Paralympian Champion & SIGA Champion

  • Miguel Oliveira

MotoGP Motorcycle Racer & SIGA Champion

  • Stacey Copeland

First British Woman to win the Commonwealth Title for Boxing & SIGA Champion

  • Tessa Sanderson CBE

6 times Olympian, Olympic Gold Medallist, 3 Times Commonwealth Gold Medallist, World Cup Gold Medallist

  • Cameron Myler

Four‐time Olympian in the sport of luge, Clinical Assistant Professor, New York University’s Tisch Institute for Global Sport, Arbitrator, Court of Arbitration for Sport & SIGA Champion

  • Florence Williams

Wasps Ladies Rugby – Competing in the Allianz Premier 15s – playing fly-half, Founder of The Perception Agency

  • Ode Fulutudilu

FIFA women’s World Cup 2019 player, South African women’s national, pro soccer player – Aland United

Register Now!

Places are limited. Register here to secure your complimentary place and download the latest agenda.

The SIGA Champions Programme is an athlete ambassadorial programme that embraces and values the voices of athletes around social causes underpinned by the values SIGA advocates: fair play, honesty, teamwork and integrity.

If you are an athlete and are actively promoting social causes underpinned by sport integrity and are interested in joining the  SIGA Champion programme, please contact the SIGA COO, Katie Simmonds, at katie.simmonds@siga-sport.com.


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SIGA is the world´s largest coalition in the field of sport´s governance and integrity. Supported by more than 100 international multi-industry supporters, SIGA is an independent and neutral organisation whose mission is to bring about meaningful reforms and enhance the integrity of all sports through a set of universal standards operated by an independent and neutral body. SIGA is the only organisation to bring together sport, governments, academia, international organisations, sponsors, business, rights holders, NGOs and professional services companies, from every region in the world, around a common cause of fostering greater integrity throughout sport. Click on the hyperlinks for the list of SIGA Members and Committed Supporters and SIGA Partners.

For more information on SIGA, including its vision, mission and reform agenda, please refer to the website: www.siga-sport.com. To contact SIGA, please email: comms@siga-sport.com.

Find SIGA on Twitter at https://twitter.com/SIGAlliance, Instagram at sigalliance and LinkedIN at https://www.linkedin.com/company/sigalliance/.



AxisStars is the empowering community for professional athletes and entertainers at all stages of their career.  Star members create their profile and select their interests to receive targeted information, education, services and income generating opportunities from vetted businesses, direct to their phone.

Founded by former International & Premier League Footballer Louis Saha and Marketing & Digital expert Kate Hamer, the win-win community is built on trust and transparency. Its Admissions & Ethics Committee, made up of a range of experts in different fields, reviews every application to join. Once in the platform, companies are rated after transacting with Stars – building what will become an industry standard certification for services to professional athletes & entertainers.

For more information on AxisStars or to apply to join visit axisstars.com

Find AxisStars on social media @AxisStars