The Sport Integrity Global Alliance (SIGA) is proud to announce the renewal of its strategic partnership with Cityscape Global. As the exclusive Official Sport Integrity Partner of ESTAAD 2025 – the global platform uniting the sports and entertainment ecosystem SIGA will once again take centre stage at the world’s premier real estate and urban development forum, taking place from 17 to 20 November in the Kingdom of Saudi Arabia.
With the rebrand of the “Stadiums and Mega Events” stage into a dedicated conference and zone called ESTAAD – which is the Arabic word for Stadium – this year’s event will focus even more on the massive sports and entertainment infrastructure coming to the Kingdom. Events already on this growing list include the 2034 FIFA World Cup, Expo 2030 Riyadh, the 2029 Asian Winter Games and more. ESTAAD, which is co-located with Cityscape Global, brings these landmark investment opportunities together, allowing architects, developers, operators and investors to contribute to the Kingdom’s bold future.
This year’s collaboration between SIGA and Cityscape Global marks a defining milestone: the official launch of the Sport Integrity Awards – a groundbreaking initiative that will debut at ESTAAD. These Awards will honour visionary organisations and exceptional leaders from across the globe who exemplify integrity, innovation, and transformative leadership in sport.
As the Exclusive Sport Integrity Partner for the second consecutive year, SIGA will lead a high-profile presence across both the exhibition and the conference programme. The inaugural Sport Integrity Awards will be presented on the ESTAAD stage, in addition to co-curated sessions on Sport Integrity, featuring three high-level panels convening global leaders, policymakers and top industry experts. Together, they will address the most urgent challenges – and untapped opportunities – facing sport in today’s complex and volatile world.
Beyond the event itself, this renewed collaboration is a strategic cornerstone in the development of SIGA ASIA and the broader vision to foster a culture of integrity across the continent. With deepened cooperation among governments, regulators, sport, businesses and civil society, SIGA is advancing its mission to ensure that sport is governed and operated under the highest integrity standards and fulfils its highest potential – as a force for good, a catalyst for sustainable development, and a pillar of ethical leadership.
Emanuel Macedo de Medeiros, Co-Founder and Global CEO of SIGA and the driving force behind the creation of SIGA ASIA, stated:
“This renewed partnership with Cityscape Global reflects our shared resolve to champion integrity, sustainability and innovation – not only in sport, but across the broader societal and business landscape. The launch of the Sport Integrity Awards is more than a milestone – it’s a powerful message to the world: those who lead with courage, who embody values in action, will no longer go unrecognised. Their leadership and example will be seen, celebrated and emulated.
This is also a pivotal chapter in the journey of SIGA ASIA. By strengthening our engagement across the region and the wider continent, we are forging lasting alliances, anchored in trust, transparency, and good governance. We are giving a strong, decisive boost to a culture of integrity – one that empowers honest leadership, raises standards and inspires the next generation to believe that doing the right thing is not just possible, but essential.
Sport is more than competition. It is a universal language – one that can break down barriers, build bridges, and spark real, lasting change. With ESTAAD, and through this renewed partnership, we are sending a clear signal: integrity is not optional. It is the foundation upon which sport and the wider industry must stand – and the legacy we are determined to leave behind.”
Rachel Sturgess, Senior Vice-President, Tahaluf, the organiser of ESTAAD and Cityscape Global, added:
“ESTAAD reflects the scale of ambition that defines Saudi Arabia’s transformation – and Cityscape Global is proud to provide the platform for these next-generation venues to connect with global capital and expertise. From elite sports to immersive entertainment and cultural megaprojects, Saudi Arabia is investing in infrastructure that will shape how the world experiences major events.
At Cityscape Global 2025, we’re convening the visionaries who are building the future of global sport and entertainment. SIGA embodies the highest standards of integrity in international sport, with a legacy defined by purpose and progress. Our partnership signals more than alignment – it’s a bold step towards shaping a new global benchmark, where sport, infrastructure, and investment converge to drive lasting impact on the world stage.”
Click to find out more or attend ESTAAD and the Sport Integrity Awards.
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ABOUT ESTAAD and Cityscape Global
Born from the momentum of Cityscape Global, the world’s largest real estate show, ESTAAD is Saudi Arabia’s first dedicated platform uniting the full ecosystem behind stadiums and mega events.
The Arabic word for stadium, ESTAAD is co-located with Cityscape Global and connects the entire sports and entertainment infrastructure ecosystem. It provides an opportunity to gain insights from sports federations, expo organisers, Olympic committees, celebrity athletes, top architects, and venue operators.
Saudi Arabia is rapidly becoming a global hub for sports and entertainment, hosting the world’s greatest events, such as the 2027 Asian Games, Expo 2030, and FIFA World Cup 2034.
Cityscape Global and ESTAAD are organised by Tahaluf, a joint venture partnership between Informa PLC, the world’s largest trade show organiser, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and Events Investment Fund (EIF). Sela, the Saudi-owned event production company renowned for its creation of spectacular event experiences, intends to join the joint venture in the near future.
To find out more, go to: https://estaad.com/
ABOUT SIGA
SIGA is the world’s leading organisation for Sport Integrity. We are creating a whole new landscape for the sports industry by delivering independent global rating and certification for world Sport to ensure it is governed and operates under the highest integrity standards: The SIGA Universal Standards.
Funded by our Members, SIGA is a non for profit global independent organisation with one aim: To ensure the sport industry is governed under the highest integrity standards so that the values of sport are protected.
SIGA is the only organisation to bring together sport, governments, academia, international organisations, sponsors, business, rights holders, NGOs and professional services companies, from every region in the world, around a common cause of fostering greater integrity throughout sport.
SIGA is headquartered in Geneva, Switzerland, as a non for-profit association, and comprises of the following continental subsidiaries: SIGA AMERICA, SIGA EUROPE and SIGA LATIN AMERICA.
For more information on SIGA, including its vision, mission and reform agenda, please refer to the website: www.siga-sport.com and FAQs.
To contact SIGA, please email: comms@siga-sport.com.
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