New partnership with Emmy Award-winning advocate Keith Jones launches mentorship programme for American youth with disabilities ahead of FIFA 2026 World Cup
The Sport Integrity Global Alliance (SIGA) proudly welcomes Soul Touchin’ Experiences LLC as its newest member, marking a milestone in SIGA’s mission to advance inclusion, equity, and integrity across the global sports landscape.
Founded and led by Keith Jones – renowned disability rights advocate and Emmy Award-winning artist – Soul Touchin’ Experiences brings decades of leadership in community empowerment, accessible sport and social justice. With this new alliance, Soul Touchin’ Experiences joins the world’s largest independent and neutral coalition in the field of Sport Integrity, reaffirming a shared commitment to building a more inclusive and ethical sporting ecosystem.
This membership follows the recent launch of a dedicated mentorship programme for American youth with disabilities, co-developed by SIGA and Soul Touchin’ Experiences. Inspired by the globally recognised SIGAWomen model and tailored to the United States context, the program will harness the power of soccer and digital innovation – including e-soccer – as tools for empowerment, community engagement, and professional development. Designed in anticipation of the FIFA World Cup 2026, the initiative bridges sport, technology, and the arts to promote leadership and meaningful inclusion.
Emanuel Macedo de Medeiros, SIGA Global CEO, stated:
“It gives SIGA – and me, personally – a great pleasure to welcome Soul Touchin’ Experiences into our global coalition. Their leadership in disability rights, community empowerment, and the arts exemplifies the values of integrity, equity, and inclusion that SIGA champions worldwide. Together, we are not only shaping a more inclusive sports ecosystem, but also opening doors of opportunity for young people with disabilities to lead, excel and inspire — both on and off the field. We are laying the foundation for a sport ecosystem where everyone has a seat at the table, a voice in the conversation and a future in the industry.”
Keith Jones, President and CEO of Soul Touchin’ Experiences, and SIGA AMERICA Advisory Board member commented:
“SoulTouchin’ Experiences LLC is honored to be become a member of SIGA. we are excited about the membership as the shared values regarding inclusion and integrity are also core to our mission. We hope with this membership and subsequent partnerships to bring the values not only two sports but to the larger community as a hole. Again, we are looking forward to the fantastic work ahead”
With more than 200 members and committed supporters worldwide, SIGA continues to strengthen its impact and global reach. The addition of Soul Touchin’ Experiences reaffirms SIGA’s mission to embed the highest Universal Integrity Standards in every facet of sport – prioritising diversity, accessibility, and inclusive leadership.
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ABOUT SIGA
SIGA is the world’s leading organisation for Sport Integrity. We are creating a whole new landscape for the sports industry by delivering independent global rating and certification for world Sport to ensure it is governed and operates under the highest integrity standards: The SIGA Universal Standards.
Funded by our Members, SIGA is a non for profit global independent organisation with one aim: To ensure the sport industry is governed under the highest integrity standards so that the values of sport are protected.
SIGA is the only organisation to bring together sport, governments, academia, international organisations, sponsors, business, rights holders, NGOs and professional services companies, from every region in the world, around a common cause of fostering greater integrity throughout sport.
SIGA is headquartered in Geneva, Switzerland, as a non for-profit association, and comprises of the following continental subsidiaries: SIGA AMERICA, SIGA EUROPE and SIGA LATIN AMERICA.
For more information on SIGA, including its vision, mission and reform agenda, please refer to the website: www.siga-sport.com and FAQs.
To contact SIGA, please email: comms@siga-sport.com.
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